从1款到313款，惠民保十年由“增量扩张”迈入“存量优化”

Core Insights - The report indicates that the Huiminbao market is transitioning from "incremental expansion" to "stock optimization" and high-quality development, with a stable market base [4][10] - As of July 31, 2025, a total of 313 local Huiminbao products have been launched, with 9 new products added in 2025, reflecting a market growth rate of 2.96% [2][4] - The number of operational Huiminbao products decreased from 211 in 2023 to 199 in 2024, before increasing to 202 in 2025, indicating a process of elimination and optimization [4][7] Market Trends - The Huiminbao market has shown significant growth since its inception in 2015, with the number of products increasing from 5 in 2019 to 102 in 2020, and reaching 290 by 2023 [2][4] - The current product landscape is characterized by a dominance of traditional products, which still account for over 80% of operational offerings, while new products are being introduced to cover underserved markets [8][9] Product Innovation - Recent innovations in Huiminbao products include the introduction of special drug coverage, with an average of 41 special drugs and 28 indications covered per product [8] - The pricing mechanism is shifting from a uniform pricing model to a differentiated pricing model, with the average price of basic Huiminbao products rising to 95 yuan, compared to approximately 60 yuan in 2021 [8][10] - Nearly half of the products now offer multiple versions to cater to different consumer needs, with some products providing additional coverage options [9] Regulatory Environment - The report highlights the challenges ahead for Huiminbao, including the need for scientific rate-setting, reasonable exclusion clauses, and effective risk prevention [10] - Recent regulatory guidance from the National Financial Supervision Administration emphasizes the importance of standardizing sales practices and encouraging product innovation, which is expected to support the healthy development of Huiminbao [10]