东方证券:多模态技术、产品、商业化均边际向上 看好多模态投资机会
智通财经网·2025-10-19 10:40

Core Viewpoint - The multi-modal industry is experiencing rapid iteration this year, with improvements in both lower and upper technical limits, leading to accelerated commercialization and product differentiation among competitors [1][2]. Technology Perspective - In October, major overseas companies like OpenAI and Google updated their video models, enhancing the technical capabilities of the industry. OpenAI's Sora2 shows significant improvements in physical motion realism and narrative capabilities, allowing Pro users to generate 25-second videos, compared to 5-10 seconds for other models. Google’s Veo3.1 has improved audio generation and visual quality [1]. - Domestic companies such as Kuaishou and others have also made advancements in their models, enhancing capabilities in physical laws, visual aesthetics, and consistency [1]. Product Perspective - OpenAI's Sora app has rapidly gained traction, surpassing 3 million users within 10 days of launch, indicating a shift towards C-end user engagement. The product paths for video models are becoming clearer, with OpenAI focusing on narrative-driven content creation for casual users, while Veo and Kuaishou cater to professional content creators [2][3]. Industry Expansion - The use of AI video tools is accelerating in high-difficulty content production areas such as films and TV series. The first AIGC war film, "Take Me to Fly," has achieved significant success, indicating the potential for AI video technology to enhance commercial operations [3]. - The application of Sora is expected to further commercialize C-end user engagement through advertising and IP sharing, contributing to the overall growth of the multi-modal industry [3]. Investment Recommendations - The report emphasizes the importance of vertical multi-modal AI application opportunities, highlighting the potential for technological breakthroughs and cost optimization to drive user growth and commercialization. Companies with international multi-modal AI applications are expected to see faster growth [4]. - Specific companies to watch include Kuaishou, Meitu, and Wanxing Technology, with recommendations to monitor major players like Alibaba and Tencent for their practical application developments [4].