卫岗乳业：百年传承创新路，赋能食品产业高质量发展

Core Insights - The conference focused on enhancing food safety regulation and promoting high-quality development in the food industry, with Weigang Dairy recognized for its outstanding performance [1] Group 1: Company Overview - Weigang Dairy has a history dating back to 1928, evolving from a traditional dairy company to a modern intelligent enterprise, achieving over 90% automation in its operations [1][4] - The company has established a fully connected 5G smart factory, maintaining a product qualification rate of 100% for five consecutive years, showcasing its commitment to quality [1][4] Group 2: Technological Innovations - Weigang Dairy employs genetic selection technology to enhance the heat resistance and disease resistance of dairy cows, ensuring the quality of raw milk from the source [2] - The company has developed a low-cost active whey protein detection technology to precisely control key quality indicators of its products [2] - Weigang Dairy has upgraded its cold chain logistics from "farm to table" and is involved in testing for autonomous driving in smart connected vehicles, integrating technology into its logistics for efficiency and safety [2] Group 3: Consumer Engagement - The company has conducted "Open Factory Day" events for over 20 years, allowing more than 40,000 consumers in 2024 to experience the production process firsthand, fostering trust and interaction between the brand and consumers [2] - This initiative transforms consumers from mere observers to active participants, enhancing brand loyalty [2] Group 4: Future Development - Weigang Dairy aims to drive high-quality development in the dairy industry through continuous innovation, launching new products to meet diverse consumer needs [4] - The company plans to further enhance its level of automation in production to improve efficiency and product quality [4] - Weigang Dairy is focused on strengthening brand development to increase its market influence and reach more consumers with its high-quality dairy products [4]