Group 1 - The core viewpoint is that the growth of the company's product, Jinjiu, is present but not as rapid as some reports suggest, with an overall growth of about 10% this year [2] - The company attributes its growth to the health and wellness trend, as well as a return to rational consumption among users who value cost-effectiveness [2] - Jinjiu has expanded its market presence to 36 countries and regions, with increasing popularity among overseas consumers due to the appeal of Chinese manufacturing and culture [2] Group 2 - The company has built a user data platform three years ago, revealing that over 9 million new users aged 18 to 30 have joined in the past year, indicating a shift in the user demographic [3] - There has been a notable increase in female consumers, with over 4 million new female users added in the past year [3] - Younger consumers are experimenting with new mixing methods for Jinjiu, such as combining it with Sprite, Wangzai, and Red Bull [3]
劲酒预计今年业绩增长超20%
Cai Jing Wang·2025-10-19 11:51