从物质到情绪，消费变迁隐含投资密码

Core Insights - The article discusses the transformation of consumer behavior in China, highlighting a shift from material consumption to emotional consumption, driven by changes in individual preferences and social dynamics [2][3] Group 1: Consumer Trends - During the recent National Day and Mid-Autumn Festival holiday, domestic travel reached 888 million trips, an increase of 123 million trips compared to the previous year, representing a year-on-year growth of 16.1% [2] - Total spending during the holiday amounted to 809 billion yuan, up 108.2 billion yuan from the previous year, with a year-on-year growth of 15.4% [2] - Young consumers are increasingly opting for budget travel experiences, such as camping and unique local experiences, instead of traditional high-end hotels and tour packages, indicating a structural change in the consumption market [2] Group 2: Emotional Consumption - Emotional consumption is emerging as a significant trend, influenced by changes in family structures and the need for emotional connections, as seen in the popularity of pet-related products and plush toys [3] - The rise of virtual communities, facilitated by the internet, has transformed social interactions, allowing young people to form connections based on shared interests and values, which reinforces emotional consumption as a marker of group identity [3] Group 3: Investment Strategies - Investment strategies should focus on "emotional value" and "value-for-money" as key drivers of consumer growth and investment returns, moving beyond traditional categories [3] - Companies that can provide emotional resonance and community identity through their offerings are likely to dominate in the new wave of consumer trends [3] - The emphasis on supply chain efficiency and product quality, rather than brand premium or channel advantages, is crucial for success in the evolving market [3]