

Core Viewpoint - The event "Caring for Growth, No Drinking for Minors" 2025 National Rational Drinking Promotion Week was launched, emphasizing the importance of protecting minors' health and promoting responsible drinking within the Chinese liquor industry [1][3]. Group 1: Corporate Responsibility and Initiatives - China Resources Beer, as the current chairman of the China Alcoholic Drinks Association's Committee for Promoting Alcohol and Social Responsibility, actively advocates for responsible drinking and has implemented strict advertising content review mechanisms to prevent minors from accessing alcohol-related information [3]. - The company engages in creative initiatives such as the "Top 10 Beautiful Wine Photography Contest" and "Public Welfare Theme Poster Design Contest" to promote rational drinking and protect minors [3]. - The chairman highlighted that ESG (Environmental, Social, and Governance) construction is a key driver for high-quality industry development, alongside the basic requirement of safeguarding growth [3]. Group 2: Environmental and Supply Chain Initiatives - China Resources Beer is advancing green factory construction, with two factories achieving carbon neutrality by 2024 and several others recognized as national and provincial "green factories" [3]. - The company has improved production efficiency and reduced overall energy consumption through smart brewing and integrated energy management technologies [3]. - To enhance supply chain resilience, the company is implementing the "National Barley Revitalization" strategy, exploring a new model of "leading enterprises + research institutions + planting bases" [5].