国内eSIM手机商用破冰运营商加速迈向“无卡”时代

Core Insights - The introduction of eSIM technology marks a significant shift towards a "cardless" era in mobile communication, with eSIMs expected to gradually replace physical SIM cards in the long term [1][4][8] Industry Overview - eSIM technology allows for flexible network switching, space-saving in devices, and seamless connectivity across multiple devices and scenarios, indicating a trend towards "cardless" solutions [1][4] - The global market for eSIM-enabled smartphones is projected to reach approximately 1 billion by the end of 2025, with an expected growth to 7 billion by 2030, representing three-quarters of total smartphone connections [4] Market Developments - Major Chinese telecom operators have recently restarted eSIM services for mobile phones after a two-year pause, officially launching eSIM mobile services across 31 provinces [2][3] - The Chinese market's entry into eSIM mobile services is seen as a catalyst for global eSIM development, with Apple leading the charge by launching eSIM-only devices [4][5] Competitive Landscape - Domestic smartphone manufacturers are rapidly adapting to eSIM technology, with high-end flagship models being the first to support eSIM [6][7] - The shift to eSIM is expected to enhance device waterproofing and internal space utilization, providing opportunities for innovation in smartphone design [7] Future Trends - The transition to eSIM is anticipated to occur in phases, with flagship models and IoT devices driving initial adoption, followed by broader market penetration by 2028 [8] - The eSIM market is expected to face challenges related to security, consumer awareness, and standardization among different operators, which could impact user experience and adoption rates [10][11] Strategic Implications - The shift from physical SIM cards to eSIMs will likely compel telecom operators to transition from a "selling cards" model to a "selling services" model, enhancing competition and user flexibility [11][12] - The introduction of eSIMs is expected to lower the barriers for users to switch networks, potentially increasing churn rates and prompting operators to optimize pricing and services [11][12]