齐鲁农超要“走出去”更要“强起来”

Core Insights - The "Good Products from Shandong" initiative successfully penetrated the Beijing-Tianjin-Hebei market, showcasing over a thousand agricultural products from 16 cities in Shandong at the 22nd China International Agricultural Products Trade Fair [4][5] - The event not only attracted numerous consumers but also established a foundation for the ongoing supply of Shandong agricultural products in the region, aiming to make them a staple for local consumers [5][6] Market Reception - B2B and B2C feedback has been overwhelmingly positive, with a significant number of consumers expressing intent to repurchase Shandong products due to their quality and traceability [6][9] - A survey indicated that 48 out of 50 consumers would buy Shandong products again, highlighting the importance of quality and brand recognition in consumer choices [6][10] Strategic Initiatives - The "Qilu Agricultural Supermarket" has been actively engaging in market expansion through initiatives like "National Tour," "Exhibitions," and "Supermarket Entry," which have been crucial for establishing a presence in key markets [7][8] - The platform has been operational since August 2023, focusing on building long-term relationships with core markets and ensuring a consistent supply of Shandong products [7][9] Long-term Vision - The company aims to convert the initial market excitement into sustained sales through a robust mechanism that includes production-sales alignment, logistics support, and after-sales follow-up [9][10] - Future plans include expanding into more markets, such as the Yangtze River Delta and Hong Kong-Macau regions, while enhancing digital services for better consumer access [8][11] Role in Agricultural Development - The platform serves as a critical link between producers and consumers, addressing challenges faced by farmers in marketing their products and ensuring quality for buyers [10][11] - By promoting Shandong agricultural products nationally, the initiative supports the high-quality development of agriculture and rural revitalization in the region [11]