GOLDENHOME(SH:603180) Shang Hai Zheng Quan Bao·2025-10-19 18:45Core Insights - The article discusses the evolution of Kingwood Home, a traditional furniture company, as it embraces AI and digital transformation to navigate challenges in the housing market and seek new growth opportunities [1][3]. Group 1: Company Strategy - Kingwood Home is investing in smart factories and international expansion to enhance its manufacturing capabilities and explore new markets [1][2]. - The company has established satellite factories in the U.S. and Malaysia, and is developing a cross-border delivery network with a production base in Thailand [2]. - Kingwood Home has maintained a steady growth in overseas revenue, increasing from 0.55 billion to 3.35 billion CNY from 2019 to 2024, with a compound annual growth rate of 43.7% [3]. Group 2: Quality Control - The company prioritizes quality over cost-cutting, implementing strict material quality inspections and collaborating with stable suppliers [6][7]. - Kingwood Home has been recognized as the preferred cabinet brand in the "China Real Estate 500" for 13 consecutive years, emphasizing its commitment to quality [7]. Group 3: Digital Transformation - Kingwood Home initiated a comprehensive digital transformation in 2020, creating a closed-loop digital system that connects marketing, design, supply chain, production, and after-sales [8]. - The introduction of the AI design tool "Feiliu AI" allows for quick generation of design proposals and transparent pricing, enhancing customer engagement [8][9]. - The company views AI as a key driver for reshaping the furniture industry, aiming to integrate it into the entire process from design to supply chain management [9].