Zhong Guo Zheng Quan Bao·2025-10-19 20:13Core Insights - Apple CEO Tim Cook announced the official launch of the iPhone Air in China on October 22, following the approval of eSIM services by major telecom operators in China [1][2] - eSIM technology is seen as a key infrastructure for transforming the communication industry, enhancing user experience, and driving digital economic growth in China [1][3] eSIM Technology Adoption - eSIM is predicted to be a significant trend, with GSMA forecasting that global eSIM smartphone connections will reach 1 billion by 2025 and 6.9 billion by 2030, accounting for 76% of total smartphone connections [2] - The iPhone Air, being the thinnest iPhone at 5.6 mm and weighing 165 grams, benefits from the removal of the physical SIM card, allowing for a larger battery and increased battery life by approximately 2 hours [2] User Experience and Convenience - eSIM simplifies the process of writing user identities, making it easier for travelers to manage communication needs abroad without needing physical SIM cards [3] - Over 400 global operators are expected to provide eSIM services by July 2025, with a 29% adoption rate among 5G users [3] Industry Impact and Future Applications - The introduction of eSIM is anticipated to drive significant investment across the entire industry chain, including wearables, IoT devices, tablets, and laptops, as the Chinese market sees annual mobile phone sales of 300 million units [4] - eSIM is expected to play a crucial role in the IoT sector, with GSMA predicting that over 50% of IoT applications will utilize eSIM by 2030 [4] Challenges for Telecom Operators - The remote number-switching capability of eSIM may increase user autonomy in changing service providers, posing challenges for telecom operators in terms of revenue stability and necessitating enhancements in marketing strategies and service offerings [4][6] - Telecom companies are focusing on optimizing eSIM services to meet diverse user needs and improve overall user experience [5][6]