Globenewswire·2025-10-19 21:57Core Insights - Kering and L'Oréal have announced a long-term strategic partnership in luxury beauty and wellness, which includes the acquisition of the House of Creed by L'Oréal and exclusive licenses for Kering's iconic brands [3][4][5] - The partnership aims to leverage the strengths of both companies to accelerate growth in high-potential categories and explore new business opportunities in wellness and longevity [4][8] - The total value of the agreement, including the sale of Creed and the establishment of 50-year licenses, is estimated at €4 billion, with cash payment expected in the first half of 2026 [7] Company Summaries Kering - Kering is a global luxury group that encompasses various creative Houses, including Gucci, Saint Laurent, and Bottega Veneta, and generated revenue of €17.2 billion in 2024 [10] - The company aims to enhance the development of fragrance and cosmetics for its major Houses through this partnership, similar to the success achieved with Yves Saint Laurent Beauté under L'Oréal's management [9] - Kering will grant L'Oréal exclusive licenses for the creation and distribution of fragrance and beauty products for Gucci, Bottega Veneta, and Balenciaga, starting after the expiration of existing agreements [6][7] L'Oréal - L'Oréal is the world's leading beauty company, with a portfolio of 37 international brands and sales amounting to €41.18 billion in 2023 [11][12] - The partnership with Kering will solidify L'Oréal's position as the top luxury beauty company and expand its reach into new segments, particularly in the niche fragrance market through the House of Creed [9] - L'Oréal's expertise in beauty innovation will be combined with Kering's understanding of luxury clients to create new experiences and services in wellness [8][9]