Zhong Guo Zheng Quan Bao·2025-10-19 22:21Core Insights - Apple CEO Tim Cook announced the official launch of the iPhone Air in China on October 22, following the approval of eSIM services by major telecom operators in China [1][2] - The introduction of eSIM technology marks a significant shift in the mobile communication landscape, enabling a new phase of commercial use for smartphones in China [1][3] eSIM Technology and Market Trends - eSIM is predicted to be a major trend, with GSMA forecasting that global eSIM smartphone connections will reach 1 billion by 2025 and 6.9 billion by 2030, accounting for 76% of total smartphone connections [2][3] - The iPhone Air, being eSIM-only, is Apple's thinnest model at 5.6 mm and 165 grams, allowing for enhanced design possibilities and improved battery life [2][3] User Experience and Convenience - eSIM technology simplifies the process of changing phone numbers, particularly benefiting travelers who can easily switch to local numbers without needing physical SIM cards [3][4] - Over 400 global operators are expected to provide eSIM services by July 2025, with a 29% adoption rate among 5G users [3][4] Industry Implications and Innovations - The shift to eSIM is anticipated to drive significant investment across the entire supply chain, including wearables, IoT devices, tablets, and laptops, as the Chinese market sees annual smartphone sales of 300 million units [4][5] - eSIM's remote number-switching capability poses challenges for telecom operators, necessitating enhancements in marketing strategies and customer service to retain user loyalty [6][7] Future Applications and Developments - eSIM technology is expected to expand into various applications, including pet devices and robotics, further enhancing connectivity in the IoT landscape [5][6] - Telecom operators are actively participating in the development of eSIM standards and technology, ensuring compatibility and security for users [7]