Zheng Quan Shi Bao·2025-10-19 22:24Core Insights - The introduction of eSIM technology marks a significant shift towards a "cardless" era in mobile communication, with eSIMs expected to gradually replace physical SIM cards in the long term [1][4][7] Industry Overview - eSIM technology allows for flexible network switching, space-saving in devices, and seamless connectivity across multiple devices and scenarios, indicating a trend towards "cardless" solutions [1][2] - The global market for eSIM-enabled smartphones is projected to reach approximately 1 billion connections by the end of 2025, with an expected growth to 7 billion by 2030, representing three-quarters of total smartphone connections [4] Market Dynamics - Major Chinese telecom operators have recently received approval to launch eSIM services for mobile phones, marking a significant milestone in the domestic market after a two-year pause [3][4] - The shift to eSIM is expected to enhance device waterproofing, internal space utilization, and battery optimization, thus driving innovation in high-end smartphone models [6][10] Competitive Landscape - The entry of eSIM technology into the Chinese smartphone market is seen as a catalyst for global eSIM development, with Apple leading the charge by launching eSIM-only devices [4][5] - Other smartphone manufacturers, including OPPO and vivo, are also preparing to release eSIM-compatible devices, indicating a rapid market response [4][5] Challenges and Considerations - The transition to eSIM technology faces challenges such as security concerns, consumer awareness, and the need for standardized interoperability among different operators [9][10] - The shift from physical SIM cards to eSIMs is expected to increase competition among telecom operators, as users will have greater flexibility to switch providers, potentially impacting traditional revenue models [10][11]