【省发展改革委】2025年中国品牌日陕西地方特色活动举行

Core Points - The 2025 China Brand Day Shaanxi Local Characteristic Event opened on October 17, lasting for four days, organized by the Provincial Development and Reform Commission along with local development and reform commissions, enterprises, and the Shaanxi Brand and High-Quality Development Research Center [1] - The event focuses on "showcasing achievements, exchanging ideas, and promoting experiences," featuring a provincial brand construction achievement exhibition, a provincial brand construction on-site meeting, the fourth "I Represent Shaanxi Brand" marketing innovation and entrepreneurship competition award ceremony, brand construction themed salons, on-site recruitment, and intangible cultural heritage performances [1] Exhibition Highlights - The provincial brand construction achievement exhibition commenced, located at the Xi'an University of Technology Qujiang Campus, showcasing over 300 local brand enterprises across one provincial hall and 11 exhibition areas [1] - The provincial hall serves as the "core window" of the exhibition, systematically displaying the achievements in brand construction development in Shaanxi, covering various sectors from agriculture to industrial clusters and innovation-driven platforms [1] - The 11 exhibition areas feature distinct regional characteristics, utilizing text, images, videos, and physical exhibits to comprehensively present the brands of each city [1] Innovative Presentation - The exhibition adopts an innovative presentation method combining "offline immersive experience + online boundary-less dissemination," with multiple interactive areas set up in the public spaces of the exhibition hall for attendees to engage with brand products [2] - A "cloud exhibition" live broadcast was initiated, including an online interactive Q&A session where viewers can ask questions in real-time, allowing those unable to attend in person to experience the event virtually [2]