破解食品信息“躲猫猫” 食品信息“码”上见

Core Points - The introduction of digital labels for pre-packaged foods aims to enhance consumer access to important product information and improve the overall food industry [1][2][5] Group 1: Digital Label Implementation - The National Health Commission and the State Administration for Market Regulation have issued guidelines for the implementation of digital labels on pre-packaged foods, detailing their scope, application, and modification requirements [1][4] - Digital labels utilize QR codes and other digital means to present food information, encouraging the display of legally required information such as ingredient sources, production processes, and food safety details [2][4] Group 2: Consumer Benefits - Consumers can scan digital labels to access detailed product information, including ingredient lists and expiration dates, with features like voice reading and enlarged text for better readability [2][3] - The digital label system ensures that essential information remains on physical labels, addressing concerns for consumers who may not be adept with smart devices [3] Group 3: Regulatory Compliance - Digital labels must comply with food safety laws and standards, ensuring that advertising and marketing content does not interfere with essential food safety information [4] - The guidelines promote the integration of multiple QR codes into a single digital label to streamline consumer experience and avoid confusion [4][7] Group 4: Industry Impact - Digital labels can reduce costs for food manufacturers by minimizing the need for multiple label designs and improving supply chain data management [7][8] - The initiative is expected to contribute to environmental sustainability by reducing carbon emissions associated with label production, with potential savings of 1.6 billion yuan annually for the food industry [8] Group 5: Future Developments - The National Health Commission aims to promote digital labels as part of a broader digital transformation in the food industry, with 2025 designated as the "Year of Food Digital Labels" [5][8] - The initiative is seen as a significant step towards enhancing the digital infrastructure of food labeling, which will also align with international standards [8]