住酒店还能逛展？住宿业玩起“文旅混搭” 体验感拉满

Core Insights - The article discusses the recent guidance issued by nine departments, including the Ministry of Commerce, aimed at promoting high-quality development in the accommodation industry, highlighting 17 specific policies to enhance the sector [3][5] - The accommodation sector is evolving from merely providing lodging to becoming a cultural bridge that connects history and modernity, as evidenced by the increasing popularity of themed accommodations in places like Datong [1][2] Group 1: Policy Initiatives - The guidance emphasizes the need for quality, smart, integrated, green, and international development in the accommodation industry, proposing measures such as cultivating mid-to-high-end hotel and homestay brands and enhancing foreign reception capabilities [3][5] - Specific policies include promoting low-carbon and environmentally friendly practices, as well as integrating accommodation with cultural, entertainment, tourism, health, and education sectors to create themed experiences [3][4] Group 2: Market Trends - During the recent National Day and Mid-Autumn Festival, Datong received over 310,000 visitors, showcasing the growing significance of accommodation as a cultural experience rather than just a place to stay [1][2] - The demand for unique accommodations is rising, with popular homestays often fully booked weeks in advance, indicating a shift towards experiential travel [2][4] Group 3: Economic Context - The article notes that China's per capita GDP has surpassed $13,000, indicating a transition towards service-oriented consumption, with the accommodation sector playing a crucial role in this shift [4] - The increase in service consumption is expected to continue, particularly as the country approaches a per capita GDP of $15,000, which historically leads to a more service-driven economy [4]