Core Insights - The apple harvest season in Bai Shui County, Shaanxi Province, is thriving, with farmers actively engaged in picking apples, particularly the "Rui Xue" variety, which is known for its sweet taste and vibrant color [1][3] - Bai Shui County has established itself as a significant apple trading hub in Northwest China, with over 80% of the local population involved in the apple industry, and an average annual export of 150,000 tons of apples [4] Industry Developments - Bai Shui County has developed a strong apple cultivation base, with over 100,000 acres planted with the "San Rui" apple varieties, which include "Rui Yang," "Rui Xue," and "Rui Xiang Hong," recognized for their thin skin and juicy flesh [3] - The region has implemented modern agricultural practices, including standardized demonstration gardens and subsidies for advanced cultivation techniques, enhancing the quality and yield of apple production [3] Sales and Marketing Strategies - The apple industry in Bai Shui is leveraging e-commerce and live streaming to boost sales, with reports of selling over 20,000 boxes of apples in just 20 minutes during a live broadcast [3][4] - Local businesses are actively engaging in both online and offline sales strategies, with daily apple storage reaching approximately 600,000 pounds, and exports to 14 countries including Thailand and Malaysia [3] Economic Impact - The apple industry has become a vital source of income for local farmers, with potential earnings of 50,000 to 60,000 yuan per acre from well-managed orchards [4] - The influx of young entrepreneurs returning to their hometowns to engage in apple e-commerce is contributing to the local economy, with daily sales exceeding 10,000 yuan [4]
苹果红满枝 果农笑开颜——陕西白水县苹果丰收一线见闻
Xin Hua She·2025-10-19 23:55