食品信息“码”上见

Core Viewpoint - The implementation of digital labels for pre-packaged foods aims to enhance consumer access to important product information, improve food safety communication, and support the digital transformation of the food industry [1][5]. Group 1: Digital Label Implementation - The National Health Commission and the State Administration for Market Regulation have issued an announcement detailing the scope and application requirements for digital labels on pre-packaged foods [1]. - Digital labels utilize QR codes and other digital means to present food information, encouraging the display of legally required information such as ingredient sources, production processes, and nutritional details [2][4]. - The announcement specifies that digital labels must comply with food safety laws and standards, ensuring clarity and ease of reading for consumers [4]. Group 2: Consumer Benefits - Consumers can access detailed product information, including ingredient lists and expiration dates, through digital labels, which also feature voice reading and enlarged text options for better readability [2][3]. - The digital label system will not exempt essential information from physical labels, ensuring that critical details remain visible regardless of digital access [3]. Group 3: Industry Advantages - Digital labels support "multi-code integration," reducing the need for multiple QR codes on packaging, thus streamlining label management for food producers [4][7]. - The simplification of producer addresses on labels can lead to reduced packaging material usage, contributing to environmental sustainability and cost savings for manufacturers [7][8]. - The digital label initiative is expected to save the food industry significant costs, with estimates suggesting a potential annual savings of 1.6 billion yuan across the sector [8]. Group 4: Future Developments - The announcement sets 2025 as the "Year of Food Digital Label Promotion," with various provinces actively engaging in promotional activities [5][6]. - Future applications of digital labels may include integration with online food sales and smart home systems, enhancing the overall consumer experience [5]. - The digital label initiative is seen as a crucial step towards the digital transformation of food labeling, with expectations for improved international standards and competitiveness [8].