Core Viewpoint - The article highlights the initiatives taken by the Beijing public fund industry to promote high-quality development through various educational activities aimed at enhancing financial literacy and investor protection [1][4]. Group 1: Activities in Commercial Areas - Changsheng Fund successfully implemented the "Financial Life Carnival" in the Guomao Wanda Plaza, focusing on investment and anti-fraud knowledge through interactive quizzes, attracting hundreds of participants [2]. - The event showcased the development history and future trends of China's public fund industry, promoting the concepts of rational, value, and long-term investment [2]. Group 2: Engagement with Universities - Changsheng Fund collaborated with several other funds to educate university students on financial knowledge and rational investment concepts at the Central University of Finance and Economics [3]. - A senior investment education lecturer shared strategies for navigating investment cycles, emphasizing the importance of understanding fund characteristics and the correct mindset towards fund investment [3]. Group 3: Community Outreach - Changsheng Fund partnered with the Alipay Blue Vest team to conduct anti-fraud and pension finance lectures in communities, addressing the rising issues of illegal fundraising and online scams [4]. - The fund aims to enhance investor service and support by transitioning from a product-centered approach to a customer-centered model, focusing on emotional management and behavior guidance [4].
走商圈,进高校,入社区——长盛基金公募高质量发展活动在行动
Zhong Guo Jing Ji Wang·2025-10-20 00:59