9月证券类App月活约1.75亿人，再创年内新高

Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user numbers for securities apps have shown a consistent upward trend in 2025, ranking third in the past 12 months, only behind October and November 2024 [2] - Among the top ten brokerage apps, Huatai Securities' "Zhangle Caifutong" and Guotai Junan's "Junhong" maintained over 10 million active users, solidifying their leading positions [2][3] - The user engagement among smaller brokerages varied significantly, with some like Guojin's "Yongjinbao" and Guohai's "Jintan" showing strong month-on-month growth, while others experienced declines [3] Daily Active Users - In terms of daily active users, Huatai's app led with 4.38 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users has begun to solidify, with five apps surpassing 3 million daily users [4] Operational Changes - The competitive landscape for brokerage apps is shifting, with a focus on enhancing user engagement through AI technology and wealth management strategies [5][6] - The launch of Huatai's independent AI application "AI Zhangle" signifies a move towards integrating AI capabilities across key functions such as stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is transitioning from a focus on traffic expansion to a model driven by technology and service, aiming for value-driven operations in a competitive environment [6]