智通财经网·2025-10-20 01:57Core Viewpoint - Bilibili-W (09626) has seen a stock price increase of over 4%, currently trading at 213.2 HKD with a transaction volume of 209 million HKD, driven by positive earnings expectations for Q3 [1] Financial Performance - For Q3, Bilibili-W is expected to achieve revenue of 7.6 billion CNY, representing a year-on-year growth of 4% [1] - The adjusted net profit attributable to shareholders is projected to be 650 million CNY, showing a year-on-year increase of 175% and a quarter-on-quarter growth of 16% [1] Business Segments - In the advertising segment, Q3 revenue is anticipated to reach 2.5 billion CNY, reflecting a year-on-year growth of 20%, primarily driven by the increase in performance-based advertising revenue [1] - Bilibili has launched a "Double 11" promotional campaign and established deeper data integration with Alibaba and JD.com, aiming to enhance advertising effectiveness and improve merchant experience [1] Gaming Segment - On September 10, Bilibili-W announced a new game titled "Three Kingdoms: Hundred Generals Card," set to begin testing in October, which aims to attract players interested in the Three Kingdoms IP and younger users [1] - This game is the second project from the team behind "Three Strategies" and incorporates strategic gameplay elements while maintaining a fast-paced experience [1]