三江农民画传承人吴怡悦：“媒体+”粤桂协作激活侗寨艺术活力

Core Viewpoint - The article discusses the revitalization of the Sanjiang farmer painting, a cultural heritage of the Dong ethnic group, through the "Media+" and "Yue-Gui Cooperation" initiatives, highlighting the importance of modern adaptations and market integration for sustainable development [19][70][86]. Group 1: Cultural Heritage and Artistic Expression - Sanjiang farmer painting is recognized as a cultural treasure, reflecting the history, human spirit, and ethnic customs of the Dong people [6][28]. - The art form has evolved from early wall paintings to modern interpretations, drawing inspiration from both traditional life and contemporary changes [34][36]. - The teaching approach emphasizes emotional expression rather than mere replication of reality, aiming to capture the essence of life in the artwork [4][18]. Group 2: Challenges and Opportunities - The Sanjiang farmer painting faces challenges such as unstable income for artists, limited market demand, and a lack of interest from younger generations [46][48]. - Recent initiatives, including the establishment of e-commerce training bases and the development of the "Dongxing Baoyi" brand, aim to create a sustainable ecosystem for the art form [49][51]. - The integration of cultural and labor resources through the "Yue-Gui Cooperation" is seen as a promising model for revitalizing the art and providing employment opportunities [64][66]. Group 3: Role of Media and Promotion - The "Media+" approach is crucial for promoting Sanjiang farmer painting, utilizing new media platforms to tell the stories behind the art and engage a broader audience [72][86]. - Recent promotional events, such as the Guangdong-Hong Kong-Macao Greater Bay Area showcase, have successfully attracted public interest and demonstrated the market potential of the art [81][84]. - The collaboration with media not only enhances visibility but also connects the art with emotional narratives, transforming online engagement into tangible market success [86].