实探预制菜生产厂 你点的拼好饭为什么越来越难吃？

Core Insights - The emergence of 5 yuan pre-packaged meals has significantly altered the ecosystem of takeout and small dining, driven by delivery platform algorithms that pressure cooking speed and merchant profits, alongside pre-packaged food manufacturers targeting low-income groups with precise distribution strategies [1][2] - The production environment, equipment, and cooking standards of pre-packaged meal manufacturers vary widely, with complex subcontracting relationships among factories. Some manufacturers use pasteurization or frozen sterilization, which experts believe will phase out products containing preservatives [1][2] Group 1: Industry Dynamics - Many inexperienced entrepreneurs are entering the pre-packaged meal market, becoming the first victims of exploitation under the guise of profitability [3] - There is a tacit understanding in the industry to not inform customers about the use of pre-packaged meals, with both platforms and regulators largely absent. Some manufacturers are preparing to launch low-cost pre-packaged meal sets made from near-expiry ingredients [4][5] - Experts suggest that there is no need to fear pre-packaged meals and additives, but consumer experiences regarding taste and texture are misaligned with industry trends [5][6] Group 2: Production Insights - A visit to various pre-packaged meal production facilities reveals a mix of cleanliness and operational standards, with some factories maintaining acceptable hygiene while others show signs of disorganization [6][8] - The production process often involves simple mechanical mixing of raw materials and seasonings, requiring minimal cooking skills [9][10] - The market for pre-packaged meals has penetrated deeply into the food service industry, with low prices (averaging around 5 yuan) driving demand despite quality concerns [12][14] Group 3: Business Models and Challenges - Pre-packaged meal manufacturers are adopting distribution models through various means such as ground promotion, agency, and franchising, rapidly expanding their presence [13][14] - The cost structure for entrepreneurs entering the pre-packaged meal market is critical, with many relying on low-cost ingredients to maintain profitability amidst high platform fees [16][18] - Despite the low entry costs, many new entrants find it challenging to sustain profitability due to competitive pricing and market saturation [18][19] Group 4: Consumer Perception and Transparency - Following recent controversies, there is a growing trend towards transparency in the use of pre-packaged meals, with some companies beginning to disclose their production sources and ingredient information [20][21] - There exists a consensus among producers to keep the use of pre-packaged meals hidden from consumers, as many believe that public perception is biased against them [21][22] - The shift towards direct consumer sales of pre-packaged meals is emerging, with individuals seeking clearer sourcing and transparency [22][24] Group 5: Quality and Safety Concerns - The quality and taste of pre-packaged meals vary significantly, with many products exhibiting a strong industrial flavor and lacking the freshness expected by consumers [24][25] - Some pre-packaged meals contain complex additives, raising concerns about food safety and consumer acceptance [26][27] - Experts emphasize the importance of distinguishing between different types of pre-packaged meals, advocating for clear labeling to avoid consumer confusion [27][28]