XHW(SH:603888) Xin Hua Wang·2025-10-20 02:12Core Insights - Industrial tourism is emerging as a significant market trend, with a focus on modern industrial civilization and unique visitor experiences [2][4][10] - The shift from closed production to open factory tours is driven by a desire to build consumer trust and enhance brand image [5][7][9] - China's robust industrial foundation supports the growth of industrial tourism, with a diverse range of industries available for exploration [10][11] Group 1: Market Trends - Industrial tourism has gained popularity, with over 20% of interest in aviation and automotive industry tours, featuring factories like Chongqing 816 Nuclear Factory and Geely Automobile Factory [2] - Social media engagement around factory visits is high, with millions of views on related topics, indicating a growing trend among younger demographics [2][4] Group 2: Business Strategies - Companies are leveraging open factory tours to address consumer concerns about product safety and quality, as seen in the case of Guangxi Luobawang Food Technology Co., which opened its factory to the public in 2021 [7][9] - The integration of industrial tourism with brand marketing has proven effective, with Qingdao Beer Museum attracting over 1.8 million visitors and generating revenue of 200 million yuan in 2024 [5][9] Group 3: Industry Potential - China's industrial tourism market is projected to grow at an annual rate of 18%, potentially exceeding 300 billion yuan by 2029 [10][14] - The development of industrial tourism is supported by government initiatives, including the establishment of national industrial tourism demonstration bases [10][14] Group 4: Challenges and Future Directions - Despite the growth potential, industrial tourism in China is still in its early stages, with many projects lacking depth and interactivity [14] - Future developments may include more diverse and interactive experiences, enhanced by technologies like VR and AR to improve visitor engagement [14]