耳夹耳机增速是行业五倍

Core Insights - The ear clip market is projected to see a 41% year-on-year increase in shipment volume, reaching 6.51 million units in the first half of 2025, marking it as a new growth engine for the industry [1] - Huawei's FreeClip2 ear clip headphones achieved over 80,000 units in pre-sales within the first hour, showcasing its appeal as a "phenomenal hit" through innovative aesthetics and acoustic technology [1] - The product is set to officially launch on October 20, integrating chip technology and acoustic algorithms to provide a clear listening experience across various scenarios, shifting the industry focus from "parameter competition" to "experience competition" [1] Market Share - Edifier holds a market share of 21.0% - Sony accounts for 13.0% - Bose has a share of 8.8% - Philips represents 3.8% - OPPO has a market share of 2.9% - Shokz (韶音) holds 2.3% - Sena (塞那) and Honor (荣耀) each have shares of 1.3% and 1.2% respectively - Other brands collectively account for 1.6% [4]