枣庄辣子鸡产业“进阶记”

Core Insights - The article highlights the transformation of the Zaozhuang spicy chicken industry into a significant economic driver, achieving an industrial output value exceeding 50 billion yuan and benefiting over 10,000 farming households [1][2]. Industry Development - The Zaozhuang spicy chicken industry began as a traditional home-cooked dish and has evolved into a recognized culinary brand, officially designated as "Hometown of Spicy Chicken" by the Chinese Culinary Association in 2016 [2]. - The turning point for the industry occurred in 2021 when the cooking technique was included in the provincial intangible cultural heritage list, prompting systematic planning for its industrial transformation [2][3]. - By July 2023, the industry had integrated over 260 representative enterprises, with an annual output value surpassing 55 billion yuan [3]. Regional Focus - The Shizhong District serves as the core engine for the spicy chicken industry, establishing itself as the main hub for development and hosting the annual spicy chicken festival [4]. - The district has successfully transformed small local specialties into a large industrial cluster, focusing on standardizing food production and enhancing processing capabilities [4][5]. Infrastructure and Innovation - Significant investments have been made in infrastructure, such as the establishment of a standardized breeding base for the local "Sun Zhi Chicken," which is recognized for its quality [4]. - The district has also integrated processing and tourism, converting old factory spaces into vibrant industry parks that include heritage sites and e-commerce platforms [5][6]. Future Prospects - The Shizhong District aims to increase the annual output value from 55 billion yuan to 100 billion yuan through targeted policies, research collaborations, and e-commerce expansion [7][8]. - The district has implemented supportive policies for large-scale production and is investing in research to address challenges in chicken growth cycles and product quality [7][8]. Conclusion - The Zaozhuang spicy chicken industry exemplifies how local specialties can evolve into substantial economic sectors through standardization, policy support, and innovation, paving the way for sustainable growth and broader market reach [8][9].