Shen Zhen Shang Bao·2025-10-20 03:26Core Insights - The 2025 "Double 11" e-commerce event has begun early and will last longer than ever, with some platforms extending their promotional periods to 57 days, creating a record in the industry [1][2] - This year's strategies focus on simplifying promotional rules and enhancing consumer experience through AI technology, reflecting a shift in competition dynamics within the e-commerce sector [1][4] Group 1: Event Duration and Simplification - The "Double 11" shopping festival has been extended, with platforms like Kuaishou starting pre-sales on October 7 and JD.com running promotions until November 14, totaling 37 days [2] - Platforms have simplified their promotional strategies, with JD.com offering discounts as low as 10% and additional coupons, while Douyin emphasizes straightforward discounts of 15% or more [2][3] Group 2: Consumer Experience and AI Integration - E-commerce platforms are leveraging AI to enhance consumer experience, with Tmall implementing AI across various functions, resulting in significant improvements in search relevance and ad performance [4][5] - AI applications are expected to drive growth in the retail sector, with companies like Muji reporting better ROI from AI-driven initiatives compared to traditional methods [6] Group 3: Instant Retail Growth - Instant retail, exemplified by Taobao's flash sales, is emerging as a new growth area, with expectations of generating trillions in new revenue [7][8] - The rise of instant retail is attributed to consumers' increasing demand for timely shopping experiences, prompting e-commerce platforms to optimize logistics and supply chains [8][9] Group 4: Competitive Landscape - The current "Double 11" reflects a broader trend in the e-commerce industry, where platforms are focusing on service quality and user experience rather than solely on price competition [9] - The changes in promotional strategies and the emphasis on consumer experience indicate a shift towards a healthier and more transparent e-commerce environment [9]