电白力江合作社：一棵牛大力，一条共富路㉕丨聚焦兴农“新”力量

Core Viewpoint - The article highlights the success of the Lijiang Green Planting Cooperative in the Dianbai District of Maoming City, Guangdong Province, which has effectively utilized the cultivation of a medicinal plant called "Niu Dali" to drive local economic growth and rural revitalization through innovative agricultural practices and community engagement [4][6][44]. Group 1: Development and Innovation - The cooperative was established eight years ago and has focused on enhancing internal quality and external capabilities, becoming a model for increasing farmers' income and promoting rural revitalization [5][6]. - The cooperative has adopted a technology-driven approach, introducing advanced agricultural machinery and establishing a complete industrial chain from planting to processing, including automated drying and sorting equipment [9][10][11]. - Standardized production practices have significantly improved both the yield and quality of the Niu Dali crop, with an annual processing capacity of 2,360 tons and a self-cultivated area of 1,360 acres [12][14]. Group 2: Brand Building and Market Expansion - The cooperative is actively building the "Yili Jiang" brand, focusing on quality certification and marketing to enhance product value and market competitiveness [19][20]. - The cooperative has expanded its market reach through participation in agricultural exhibitions and the establishment of e-commerce platforms, with products now sold across Guangdong, Guangxi, and Fujian provinces [21][22][23]. - New business models, including eco-tourism and leisure agriculture, have been explored to extend the industrial chain and increase brand influence [24][25][26]. Group 3: Community Engagement and Economic Impact - The cooperative employs a "cooperative + base + farmer" model to closely link the interests of small farmers, providing comprehensive services from seed supply to quality management and unified sales [29][32]. - In 2021, the cooperative was recognized as a "National Demonstration Cooperative" by the Ministry of Agriculture and Rural Affairs, impacting 218 local farmers and increasing their average annual income by over 20,000 yuan [36][37]. - The cooperative has created job opportunities for 111 individuals, with 64 becoming members, and provides seasonal employment for 80-100 workers, benefiting eight surrounding administrative villages [38][39]. Group 4: Future Plans - The cooperative aims to continue exploring new industrialization models, creating a modern agricultural park that integrates planting, processing, sales, leisure tourism, and educational activities to contribute further to rural revitalization [43][44].