桃李面包举行三十周年庆 上海研发中心同时落成启用

Core Insights - The celebration of the 30th anniversary of Tao Li Bread marks the opening of its Shanghai R&D center, emphasizing innovation and industry standards in the context of China's food industry development [1] - The Chinese baking market is projected to grow significantly, with retail market size expected to reach 611.07 billion yuan in 2024 and surpass 850 billion yuan by 2029, indicating a robust growth trajectory [1] - Tao Li Bread has evolved from a regional brand to a nationwide modern baking enterprise, contributing to the industry's shift from quantity expansion to quality enhancement [1] Company Strategy - Tao Li Bread identifies eight key consumer demands: safety, health, taste, price, greenness, convenience, aesthetics, and emotional connection, reflecting the evolving consumer psychology and values [2] - The baking market is experiencing three major trends: deepening consumption stratification, diversification of consumption scenarios, and enhanced cultural identity, indicating a shift from quantity competition to value competition [2] - The company emphasizes three strategic pillars for future growth: innovation, efficiency, and trust, which are seen as essential for long-term success in a saturated market [3] Innovation and Development - The newly established Shanghai R&D center focuses on scientific innovation to enhance product offerings, emphasizing new processes and materials to lead the healthy baking trend [3] - Tao Li Bread is optimizing its supply chain through a "central factory + wholesale" model, leveraging digital transformation for standardized production and precise distribution [3] - The company prioritizes trust as a core asset, enhancing quality traceability and transparency in its production processes while committing to green production and social responsibility [3] Industry Outlook - Experts agree that the Chinese baking industry is entering a phase characterized by quality improvement, efficiency optimization, and value co-creation, with Tao Li Bread leading the way through technological innovation and systematic management [4]