Chery Brand Night Grandly Opens - Co-Creating the “New Move” with Global Users

Core Insights - The Chery Brand Night, themed "Co-Create the New Move," emphasized user involvement in product development, showcasing Chery's commitment to collaboration with users in shaping the future of mobility [1][11] - The event highlighted the launch of the world's first 7-Seater Transformable Multi-SUV, developed through extensive user research and feedback [2][8] User-Centric Development - Chery's R&D journey involved an international team of 20 experts conducting over 300 days of research across multiple markets, gathering insights from more than 1,350 users and 40,000 feedback entries [2][5] - The vehicle features a flexible seating arrangement and a quick-release rear panel design, allowing for six different spatial configurations, encapsulated in the concept of "6=1" [3][4] Product Features - The 7-seater SUV mode boasts a 2,900 mm wheelbase and a 69.5% space utilization rate, providing ample passenger comfort [4] - In dual-row pickup mode, the vehicle offers a 600 L cargo volume, suitable for various loads, while the eco camping mode includes an intelligent power system and outdoor features [4] User Engagement and Recognition - User representatives from various countries shared their personal stories and aspirations, which influenced the vehicle's development, highlighting the importance of user dreams in product design [5][10] - Chery recognized the contributions of its global users through various awards, reflecting the brand's appreciation for their role in the company's growth [10] Brand Philosophy - The Chery Brand Night served as a platform to reinforce the brand's philosophy of standing with users, focusing on co-creation, integration, and shared growth within the mobility ecosystem [11]