智通财经网·2025-10-20 05:49Core Insights - The global smart glasses market is projected to reach 4.065 million units shipped in the first half of 2025, representing a year-on-year growth of 64.2%, driven by advancements in AI technology, supply chain optimization, and the entry of major players into the ecosystem [1][3] - By 2029, global shipments of smart glasses are expected to exceed 40 million units, with China's market share steadily increasing and a compound annual growth rate (CAGR) of 55.6% from 2024 to 2029, the highest globally [1] Market Overview - In the first half of 2025, Chinese smart glasses manufacturers shipped over 1 million units, capturing 26.6% of the global market share, with a year-on-year growth of 64.2% [3] - Despite the dominance of international brands in the consumer market, Chinese manufacturers are gaining significant ground through aggressive marketing and channel expansion [3] - The supply chain advantages of Chinese firms in optical modules, sensors, and assembly are facilitating their overseas expansion, particularly in North America, Europe, and Southeast Asia [3] Competitive Landscape - The smart glasses market is entering a phase of restructuring, characterized by intense competition among major players and innovative breakthroughs by tech companies in niche segments [5] - The audio and audio-capturing glasses segment saw shipments surpassing 2.4 million units in the first half of 2025, with audio glasses being the primary growth driver [6] - Meta continues to dominate the global market, while Chinese brands like Xiaomi are enhancing market activity, achieving a 35.5% market share in China, surpassing the U.S. [6] Product Segmentation - The extended reality (ER) glasses market experienced a shipment growth rate of 95.2% in the first half of 2025, with Chinese manufacturers holding over 97% of the market share [7] - Non-binary full-color glasses are being optimized for weight reduction, with Chinese firms like Yiwentech and Yingmu Technology capturing over 65% of the global market [9] - The augmented reality (AR) glasses market saw a 1.3% year-on-year growth, with China holding a 57.3% market share, as domestic companies build competitive advantages through rapid product iterations [10] Future Outlook - The mixed reality (MR) headset market is currently experiencing a decline in shipments, influenced by product updates from Meta, while Chinese firms are exploring commercial applications to drive growth [11] - The virtual reality (VR) headset market is witnessing regional disparities, with Chinese manufacturers expanding their influence, particularly in the B2B sector, which accounts for over 50% of the market [12] - As core component costs decrease and display technologies mature, more manufacturers are expected to diversify their product lines to capture market opportunities [14]