Richest YouTube Star MrBeast’s Firm Files Trademark With Crypto Ambitions

Core Insights - Beast Holdings has filed a U.S. trademark application for "MrBeast Financial," indicating a potential entry into the cryptocurrency sector [1][2] - The application outlines services such as cryptocurrency payment processing, crypto exchange, and trading through decentralized exchanges (DEXs) [1] - The filing also includes downloadable software and SaaS tools for managing financial services with a focus on crypto functionalities [1] Industry Implications - The move suggests a shift towards fintech and Web3, leveraging MrBeast's substantial audience for potential crypto services [2] - Speculation exists around the possibility of a cryptocurrency exchange or a crypto-linked neobank being developed under the "MrBeast Financial" brand [2] - The application is in early stages and has not yet been assigned to an examiner, highlighting that trademark filings do not guarantee product launches [3]