中国陈年酒市场规模破千亿，多家头部酒企加入年份酒资质认证和追溯系统

Core Insights - The 2025 China Vintage Wine Value Conference was held in Wuhan, focusing on the theme "True Vintage, Creating Value" [1] - The market for vintage wine in China has shown significant growth, with sales exceeding 628 billion yuan in 2019, surpassing 802 billion yuan in 2020, and reaching 1,285 billion yuan in 2023. The market is projected to exceed 1,500 billion yuan in 2024 based on annual compound growth rates [1] - The chairman of the China Alcoholic Drinks Association emphasized the importance of true vintage wines in establishing trust between the industry and consumers, highlighting issues related to mislabeling and consumer skepticism [1] Industry Standards and Certification - The China Alcoholic Drinks Association has developed a group standard for vintage wines and established a national traceability system in collaboration with Fangyuan Certification, aiming to enhance quality expression and consumer rights [1][2] - As of now, 6.13 million vintage wine certification labels have been issued, covering 31 provinces and 305 cities, with a scanning rate exceeding 300,000 times [2] - The core definition of vintage wine has been standardized to "the marked year is the weighted average age of the liquor," which aims to eliminate ambiguous advertising and prevent consumer fraud [2] Company Initiatives - Jinsha Liquor has invested significantly in building a dedicated ceramic jar storage facility for vintage wines, ensuring the authenticity and traceability of base liquor through video monitoring systems [3] - The company maintains strict standards for selecting base liquor for its vintage wine library, ensuring only high-quality base liquor is used to produce premium vintage wines [3] - Jinpai Company is investing nearly 10 billion yuan to enhance its original liquor storage capacity and improve product quality, with plans for further expansion [2]