本来生活与全国台企联达成战略合作 开启“惠台助农专项行动”

Core Insights - 本来生活 has signed a strategic cooperation agreement with the National Taiwan Enterprises Association to launch the "惠台助农专项行动" aimed at supporting Taiwanese agricultural enterprises in expanding their domestic market presence [1][2] - The initiative focuses on building a new mechanism for the development of Taiwanese enterprises through government and enterprise collaboration, promoting integration in the agricultural sector across the Taiwan Strait [1] Group 1: Strategic Cooperation - 本来生活 and the National Taiwan Enterprises Association will implement the "惠台助农专项行动" plan, leveraging their resource advantages to create a marketing model that combines "exclusive channels + offline promotion" [1] - 本来生活 will provide a comprehensive solution for Taiwanese agricultural enterprises, including product promotion, brand building, and market marketing, utilizing its nationwide fresh supply chain and extensive user base [1] Group 2: Market Expansion and Challenges - 本来生活's agricultural expert highlighted that the domestic market presents significant growth potential for Taiwanese agricultural enterprises, with e-commerce being a key to unlocking this market [2] - The company has been collaborating with Taiwanese agricultural enterprises since 2015, promoting products such as high mountain tea and specialty fruits, and is transitioning from a participant to a promoter in cross-strait agricultural economic cooperation [2]