蔚来李斌发布内部讲话,四季度必须盈利!
Huan Qiu Wang·2025-10-20 06:41

Core Insights - NIO aims to achieve profitability in Q4 2025, as emphasized by founder and CEO Li Bin during an internal meeting [1] - The company has outlined three core actions to reach this goal: focusing on key model marketing, ensuring supply chain stability, and delivering high-quality software updates [1][2] Group 1: Q4 Profitability Goals - Li Bin has identified the Q4 profitability target as a crucial measure of operational efficiency and business capability [1] - The target is seen as a "must-pass exam" for the team, highlighting its importance for the company's future [1] Group 2: Strategic Actions - The first action involves concentrating on marketing for key vehicle models to drive terminal sales growth [1] - The second action focuses on stabilizing the supply chain, particularly for the new ES8 model, which has seen demand exceed expectations, necessitating an increase in monthly production capacity to over 15,000 units by December [1] - The third action is to ensure timely and high-quality delivery of software versions, which remains essential for user experience despite no new vehicle launches in Q4, except for the L60 model [1] Group 3: Long-term Development - Li Bin has proposed a "three-year operational plan" to reflect on and enhance organizational capabilities [2] - He acknowledges progress in system capability but notes that there are still areas for improvement, emphasizing the need for a phase-wise summary and solidification of past practices to transform them into competitive advantages [2]