Shouxiangu(SH:603896) Shen Zhen Shang Bao·2025-10-20 07:50Core Insights - Traditional Chinese medicine company Shouxiangu (603896) is diversifying into fast-moving consumer goods (FMCG) due to performance challenges, hiring former Wahaha sales manager Shen Jiangang to oversee operations [1][2] - The company has established a multi-category matrix for food and medicine integration, launching products like Dendrobium juice and Shouxiangu porridge, with all FMCG operations managed by its subsidiary [1][2] Financial Performance - Since its listing in May 2017, Shouxiangu's revenue grew continuously for six years, peaking at 829 million yuan in 2022, but saw a 5.39% decline in 2023 to 784 million yuan, with a further 11.81% drop projected for 2024 [2] - The company's net profit followed a similar trend, experiencing an 8.39% decline in 2023 and a projected 31.34% drop in 2024 [2] Recent Quarterly Results - In the first half of 2023, Shouxiangu reported total revenue of 300 million yuan, down 16.51% year-on-year, and a net profit of approximately 65.56 million yuan, down 33.99% [5] - The second quarter showed improvement with revenue of 129 million yuan, a decline of 6.64%, compared to a 22.68% drop in the first quarter, with July showing positive growth [5] Product Performance - In the first half of 2023, revenue from Ganoderma lucidum spore products was 216 million yuan, accounting for 73.11% of total revenue, down 17.79% year-on-year [5] - Revenue from Dendrobium products was 46.66 million yuan, representing 15.83% of total revenue, down 24.25% [6] Strategic Direction - Shouxiangu aims to maintain its focus on high-end products like third-generation broken-wall Ganoderma lucidum spore powder while considering a mix of high, medium, and low-tier products for different channels [7] - The company acknowledges the current market challenges and emphasizes the importance of effectively reaching consumers to capitalize on untapped market potential [8]