马太效应加速释放，兔宝宝全渠道拓展卡位存量提质主赛道

Core Viewpoint - The report from Dongguan Securities suggests that starting from 2025, the "anti-involution" policy will gradually improve the profitability of certain consumer building materials companies through price increases, while urban renewal policies will drive demand in the building materials market [1] Group 1: Industry Trends - The domestic real estate market has undergone significant adjustments, leading to a short-term imbalance in supply and demand in the consumer building materials industry due to insufficient consumption momentum and a surge in production capacity [1] - The "anti-involution" consensus is ending homogeneous competition, accelerating the exit of backward production capacity, and top enterprises are enhancing their comprehensive competitiveness, indicating a potential for high-quality growth in the industry [1][5] - The building decoration materials market in China is expected to open a new round of growth opportunities driven by urban renewal, old community renovations, and the rise of green building materials and smart home solutions [2] Group 2: Company Performance - Rabbit Baby (兔宝宝) achieved revenue of 3.634 billion yuan and a net profit of 268 million yuan in the first half of 2025, reflecting a year-on-year increase of 9.71% and 1.35% respectively [1] - The company has expanded its retail channels significantly, with 4,673 decoration materials stores by mid-2025, including 2,192 decorative material stores and 2,481 town stores, with over 3,000 stores capable of providing "board customization" services [2] - Rabbit Baby's custom home retail business is focused on high-quality development, with a year-on-year sales increase of 46.5% in the home decoration channel in the first half of 2025, and a total of 1,808 custom home stores [4] Group 3: Strategic Initiatives - Rabbit Baby is enhancing its offline retail presence by expanding its town network and upgrading stores, while also pushing for a "board + customization" model to address customer pain points [2] - The company collaborates with over 20,000 furniture manufacturers and has established a home decoration operation company to offer various cooperation models to top home decoration enterprises [3] - The company is committed to sustainable practices and has received high ESG ratings, positioning itself as a leader in the decoration materials industry [4]