Zhong Jin Zai Xian·2025-10-20 08:00Core Insights - The arrival of the first batch of Chilean cherries in Shanghai marks the beginning of the annual cherry consumption season in China [1] - The increasing popularity of Chilean cherries in the Chinese market reflects a shift in consumer preferences towards quality and price balance, known as "quality-price ratio" [3] - JD Fresh's strong supply chain capabilities and partnerships with Chilean producers enhance the efficiency and freshness of the product delivery [5][7] Group 1 - The first batch of Chilean cherries has been airlifted to Shanghai, allowing consumers to enjoy fresh produce from the Southern Hemisphere [1] - JD Fresh initiated a pre-sale during the JD 11.11 shopping festival, enabling consumers to secure their orders early [1] - The consumer demand has shifted from a focus on "cost-performance" to a more nuanced "quality-price ratio," raising expectations for sales platforms [3] Group 2 - JD Fresh has established long-term partnerships with Chilean cherry producers, ensuring a stable supply and high-quality products [3] - The integration of procurement, warehousing, logistics, and distribution by JD has created a direct channel from Chilean orchards to Chinese consumers, enhancing efficiency and product freshness [5] - The air transport of cherries significantly reduces the time from production to consumer, ensuring optimal freshness and taste [7] Group 3 - JD Fresh's logistics system guarantees that consumers receive seasonal cherries promptly, enhancing the overall shopping experience [7] - The company enforces strict quality control measures, including prohibiting the mixing of different fruit sizes, to meet consumer quality expectations [5] - As the 2025-2026 Chilean cherry season approaches, JD Fresh aims to continue integrating global resources to improve the efficiency of fresh product distribution [7]