Zhong Jin Zai Xian·2025-10-20 08:00Core Insights - JD.com is experiencing a surge in demand for quality consumption during the 11.11 shopping festival, highlighted by the launch of the "Super Subsidy Day" on October 20, which offers significant discounts and subsidies to consumers [1][3] Subsidy Details - The "Super Subsidy Day" features a total subsidy of 2351 yuan, allowing consumers to unlock multiple high-value coupon discounts by searching "JD Double 11" on the JD app [3][4] - The subsidies include up to 1111 yuan for JD PLUS members, additional 10% off on home appliances, and various beauty and supermarket coupons, with specific discounts on iPhone and Huawei products [4] Product Promotions - Starting from October 20, consumers purchasing the iPhone 17 Pro series can utilize a 300 yuan surprise subsidy in addition to a trade-in discount of at least 500 yuan, resulting in a total discount of 800 yuan [4] - The "National Subsidy x Billion Subsidy" channel will offer double discounts on various products, such as an electric toothbrush for 212.5 yuan and a Philips water purifier for 3229.2 yuan after subsidies [5] Consumer Engagement - The immediate availability of products for purchase without pre-sale waiting periods and price protection services for core hot-selling items are designed to enhance consumer rights and shopping experience [4][5] - The overall shopping enthusiasm among consumers has been significantly boosted since the start of the 11.11 event on October 9, driven by the attractive discounts and instant purchase options [5]