Jing Ji Guan Cha Wang·2025-10-20 08:53Company Dynamics - The recent unfair competition dispute between two leading domestic dairy companies, Yili and Mengniu, has been resolved, with the Jiangsu Provincial High Court rejecting both parties' appeals and upholding the original ruling, ordering Mengniu to cease unfair competition practices and compensate Yili 5 million yuan for economic losses and reasonable expenses [1] - Yili's "Jindian" pure milk product, launched in 2006, has become a well-known market brand, achieving cumulative sales of hundreds of billions of yuan by the end of 2023, capturing approximately 10% of the national liquid milk market, with advertising investments reaching tens of billions of yuan [1] - Mengniu's "Selected Pasture" milk, launched at the end of 2023, raised concerns for Yili due to similarities in packaging design, including color schemes and layout, which could lead to consumer confusion [1] Legal Proceedings - After unsuccessful negotiations, Yili filed a lawsuit against Mengniu in Nanjing Intermediate People's Court, seeking 20 million yuan in damages and a public statement to eliminate the impact of the infringement [2] - The court recognized that Yili's "Jindian" milk packaging has significant influence and distinctiveness, with no prior evidence of similar designs, thus establishing its market recognition [2] - The court found that the packaging of Mengniu's "Selected Pasture" milk closely resembles that of Yili's "Jindian" milk, leading to a determination of unfair competition due to the potential for consumer misidentification [2]