Unlocking brand budgets: How retail media networks can monetize experiential sampling with full-funnel attribution

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To reignite growth and hit revenue targets, RMN leaders need more than fresh tactics—they need new media inventory types and ways to monetize shopper relationships. The answer may lie outside their stores.Traditionally, retailers have extended their media offerings through in-store sampling and “retailtainment” ev ...