智通财经网·2025-10-20 09:16Core Insights - OLEDoS technology is experiencing breakthroughs in both supply chain and application, with a projected VR/MR penetration rate reaching 58% by 2030 [1] - Global VR/MR product shipments are expected to decline to 5.6 million units in 2025 due to underperformance from major brands, but long-term projections estimate shipments will rise to 14.4 million units by 2030 [4] - Display technology is crucial for VR/MR product pricing, with LCD remaining the mainstream choice, while OLEDoS is anticipated to gain market share as Chinese suppliers expand production [4][6] Industry Developments - Apple is enhancing its Vision Pro with the new M5 chip to improve computational power and battery life, focusing on better software experiences through generative AI [5] - Samsung is collaborating with Google and Qualcomm to launch the Galaxy XR, featuring a 4K OLEDoS display, integrating applications across mobile and tablet platforms [5] - Meta plans to utilize a 0.9-inch OLEDoS with Pancake optical architecture to meet the demand for thinner VR/MR devices, indicating a shift towards mainstream market penetration for OLEDoS [6] Supply Chain Dynamics - Over ten Chinese companies, including Seeya, BOE, and Sidtek, are establishing 12-inch OLEDoS production lines, which will help reduce production costs as yield rates improve [4][6] - The competitive landscape is shifting as international brands increasingly adopt OLEDoS technology to achieve high-resolution and lightweight VR devices [4]