Whirlpool (China) (SH:600983) Huan Qiu Wang·2025-10-20 09:20Core Insights - The article highlights the shift in Chinese households towards healthier living, leading to a growing demand for refrigerators with odor elimination technology, which has become a key purchasing factor for consumers [1][4]. Group 1: Market Demand - The demand for odor-free refrigerators has evolved from a passive acceptance of odors to an active pursuit of freshness, driven by consumer health awareness and consumption upgrades [1]. - Market research indicates that many consumers now prioritize odor elimination features among the top three considerations when purchasing a refrigerator, even surpassing traditional energy efficiency metrics [1][4]. Group 2: Technological Competition - Major refrigerator brands are engaged in a competitive race to develop odor elimination technologies, transitioning from basic physical absorption methods to advanced chemical decomposition techniques [4]. - Different technologies have their own strengths and limitations, with some effectively removing specific odors but lacking broader coverage, while others may have high energy consumption or require frequent filter replacements [4]. Group 3: Company Innovation - Rongsheng's IDP Dual Odor Elimination 2.0 technology represents a significant advancement, moving from passive to proactive odor management through a comprehensive purification ecosystem [5]. - The technology features high-precision odor sensors that can identify over a hundred common food odor sources and apply tailored purification strategies [5]. Group 4: Market Validation - Real-world testing shows that Rongsheng's technology achieves a 99.9% purification rate for stubborn odors like durian and stinky tofu, maintaining a mold-free environment for 28 days [6]. - Sales data from the 41st week indicates that Rongsheng's Sugar Cube series refrigerators, equipped with the Dual Odor Elimination 2.0 technology, topped the sales charts, demonstrating the market's validation of the technology's effectiveness [7]. - The success of the Sugar Cube series signifies a shift in the refrigerator industry from price competition to value and technology competition, with consumers willing to pay a premium for innovative solutions that address real-life challenges [7].