格力朱磊发博质疑 “汽车博主” 统一话术:称公关套路难敌良知
Xin Lang Ke Ji·2025-10-20 09:33

Core Viewpoint - The marketing director of Gree Electric Appliances, Zhu Lei, has raised concerns about the recent phenomenon of "car bloggers" on multiple platforms, accusing them of using the same narrative and questioning their credibility, suggesting that such behavior underestimates the intelligence of internet users [1]. Group 1 - Zhu Lei highlighted that the content he criticized can be easily found on Douyin, indicating that any reasonable person can verify the original source [1]. - He emphasized that no matter how sophisticated the public relations tactics are, they cannot compete with integrity, suggesting that the current market dynamics are shifting [1]. - Zhu Lei referenced a specific video questioning the price differences between Gree's and Xiaomi's 1.5-horsepower air conditioners, noting that Xiaomi's price is significantly lower at around 1,680 yuan compared to Gree's price exceeding 3,000 yuan [1][3].