始祖鸟“三连挫”：大中华区总经理离职 “双11”未能第一波上榜，一场户外活动官宣取消

Core Viewpoint - The departure of Ivan She, the General Manager of Arc'teryx Greater China, amid the controversy surrounding the "fireworks show" event, has raised concerns about the brand's image and performance in the market [2][4][14]. Group 1: Management Changes - Ivan She has left his position as General Manager of Arc'teryx Greater China, with Jeffery Ma temporarily taking over the role [2]. - Ivan She was a senior executive at Anta and had extensive retail experience, having served as the first deputy to the original General Manager of Arc'teryx China [2]. Group 2: Environmental Controversy - The "fireworks show" event, held on September 19, has led to significant environmental concerns and scrutiny from local authorities, resulting in an investigation and potential liabilities for Arc'teryx [3][4]. - Arc'teryx issued an apology and committed to cooperating with environmental assessments following the backlash from the event [2]. Group 3: Brand Performance - Arc'teryx did not appear on the Tmall "Double 11" outdoor sales list, contrasting sharply with its previous year's performance where it ranked tenth [4]. - The cancellation of the planned Yangshuo International Climbing Mountain Class has further impacted the brand's activities and consumer trust [8][14]. Group 4: Financial Performance - Despite being a growth pillar for Amer Sports, Arc'teryx has shown signs of slowing revenue growth, with its technical apparel segment experiencing a decline in revenue growth for three consecutive years [15][18]. - Amer Sports reported a revenue of $5.183 billion for 2024, with a 23% year-on-year increase in the first half of 2025, but the operating profit margin for Arc'teryx has decreased by 10 basis points to 13.9% [15][18]. Group 5: Market Impact - Following the "fireworks show" incident, Amer Sports' stock price has dropped over 18%, currently trading at $30.83 per share, with a market capitalization of approximately $17.1 billion [19].