值得买：张大妈APP今年9月份刚刚推出，定位为AI购物管家

Core Insights - The company "Zhidingmai" focuses on natural growth through word-of-mouth for its products like "What Worth Buying" and "Zhang Dama" while also utilizing targeted advertising to enhance brand influence and user coverage [1] Group 1: Company Overview - "Zhidingmai" was established in November 2011 in Beijing and has 43 subsidiaries as of June 2025 [1] - The company is a digital consumer service group driven by AI and content, advancing its business through a "comprehensive AI" strategy that integrates consumer content, smart marketing, and consumer data [1] Group 2: Financial Performance - In the first half of 2025, the company reported revenue of 582 million yuan, a year-on-year decrease of 18.70%, while the net profit attributable to shareholders was 13 million yuan, an increase of 65.75% year-on-year [1] Group 3: Product Development - The "Zhang Dama" app, launched in September 2025, is positioned as an AI shopping assistant, focusing on enhancing product functionality and user experience [1] - The new version of "What Worth Buying," launched in May 2025, fully integrates AI technology to reshape the content production, review, and distribution processes, aiming for user growth and community engagement [2] Group 4: User Engagement and Performance Metrics - The AI shopping assistant "Zhang Dama" was tested as an independent app, featuring smart shopping guidance, price comparison, and fulfillment assurance, facilitating seamless consumer experiences [2] - During the 2025 618 shopping festival, the order conversion rate through the AI shopping assistant increased by 162.6% year-on-year [2]