Qi Lu Wan Bao·2025-10-20 09:52Core Viewpoint - A significant trend of full industrial chain overseas expansion is defining the epic journey of Chinese enterprises going global, as highlighted by the recent Shandong Heavy Industry and Weichai Power Global Partner Conference in Qingdao [1][2]. Group 1: Overseas Business Growth - Shandong Heavy Industry's revenue for the first three quarters of this year approached 440 billion, with a growth rate exceeding 9%, and product export revenue reached 72.7 billion, a year-on-year increase of 6%-7%, expected to reach 100 billion for the entire year [5][6]. - Compared to five years ago, overseas revenue was less than 20 billion, with a contribution rate of less than 10%; by 2025, the contribution rate is projected to reach 60%, a fourfold increase [6]. - In the first three quarters, the export revenue of Weichai's engine segment grew by over 30%, achieving a historical high, with overseas business revenue accounting for approximately 46% [6]. Group 2: Market Expansion and Localization - Shandong Heavy Industry has held four global partner conferences in high-growth regions such as Kazakhstan, UAE, Indonesia, and Mexico since 2023 [7]. - China National Heavy Duty Truck Group reported a 37.4% increase in heavy truck sales in Africa and a 41.5% increase in Southeast Asia during the first three quarters [8]. - The localization of products and services has become a core competitive factor for Chinese enterprises overseas, with China National Heavy Duty Truck establishing over 230 dealers and nearly 400 service outlets globally [11]. Group 3: Competitive Strategy - The strategy of not engaging in price wars but focusing on product adaptability and service quality is emphasized, with companies leveraging their service advantages to avoid price competition [14]. - Shandong Heavy Industry's approach includes customized product development based on local market needs, which enhances competitiveness without resorting to price cuts [13][17]. - The company has established over 1,000 overseas channels and 38 trade platforms to maximize resource efficiency in international markets [18]. Group 4: Collaborative Efforts and Future Plans - The group aims to achieve local team management, manufacturing, and R&D to enhance customer satisfaction and trust in their products [19]. - Shandong Heavy Industry plans to invest 13.6 billion in R&D in 2024, maintaining a high intensity of investment at 4.2% of revenue [23]. - The recent global partner conference showcased the company's commitment to collaboration and resource sharing among its subsidiaries to strengthen its global presence [24].