GEN Restaurant (US:GENK) Globenewswire·2025-10-20 10:00Company Overview - GEN is an innovative leader in Korean BBQ and ready-to-cook meal consumer packaged goods (CPG) solutions, expanding its grocery retail footprint through partnerships with Pavilions, Albertsons, and Vons [1][2] - The company launched its Ready-to-Cook Meats line in 31 Pavilions stores and is now expanding to over 300 Albertsons and Vons locations in Southern California [1][2] Expansion and Growth Strategy - The rapid expansion from 31 to over 300 stores within weeks indicates strong consumer demand and the effectiveness of GEN's growth strategy [2] - GEN's Ready-to-Cook line features four authentic Korean BBQ-inspired products, designed for convenience and flavor, aligning with grocery industry trends [2][6] Brand Recognition and Consumer Connection - Over 50% of consumers purchasing GEN's Ready-to-Cook meats were already familiar with the brand from its restaurants, highlighting strong brand recognition as a key driver of retail momentum [3] - The connection with consumers is reinforced through various channels, including restaurants, gift cards at Costco and Sam's Club, and social media [3] Future Product Development - GEN plans to expand its product offerings beyond the initial four meat SKUs, with new product development already underway to provide more variety and convenience [4] - The company aims to leverage growing brand recognition and market momentum to enhance its product line [4] Industry Trends - The U.S. supermarket industry sales are projected to exceed $900 billion in 2025, with retail meat sales reaching $104.6 billion in 2024, reflecting a 5% increase from the previous year [6] - Korean cuisine is one of the fastest-growing segments in the ethnic food market, with 61% of Americans expressing interest in trying Korean foods [6] - The ethnic/Asian food sections in supermarkets are expanding, with Asian food unit sales up 3.9% year-over-year and dollar sales up 4.9% [6]