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Cost and 'chaos' continue to test resiliency of U.S. auto industry
Ford MotorFord Motor(US:F) CNBCยท2025-10-20 11:00

Core Insights - The automotive industry is experiencing significant challenges due to geopolitical tensions, tariffs, inflation, and other disruptions, leading to a cautious but resilient outlook for 2025 [1][2][4] Industry Outlook - Despite initial bearish forecasts, the U.S. automotive sector has shown unexpected resilience, prompting Barclays to upgrade its rating from "negative" to "neutral" [3] - S&P Global revised its U.S. light vehicle sales estimates upward by approximately 2%, projecting 16.1 million vehicles for 2025 and 15.3 million for 2026, indicating a slight recovery in demand [4] Economic Factors - Consumer spending remains relatively stable, contributing to a more optimistic economic outlook, with analysts noting that tariffs have not had as devastating an impact as feared [5] - However, headwinds persist, including slowing disposable income growth and consumer pessimism, which could affect future sales [4][5] Earnings Expectations - Major automakers are expected to report double-digit declines in adjusted earnings per share for Q3 but remain profitable on an adjusted basis, with production levels exceeding expectations [6] Tariff Impact - Tariffs have cost automakers billions this year, but deregulation and corporate gains under previous administration policies are expected to help mitigate these costs [7] - The automotive industry is navigating a complex landscape of tariffs and economic pressures, with some analysts expressing cautious optimism [10][11] Supplier Concerns - The automotive supplier industry is under significant pressure, with concerns about the ability of smaller suppliers to absorb additional cost increases [14][19] - Recent bankruptcies in the supplier sector, such as First Brands Group, have raised alarms about the health of the private credit market [16][17] Consumer Behavior - There are indications of a K-shaped economic recovery, where wealthier consumers are faring better than lower-income households, which may impact vehicle sales [22][25] - Delinquency rates for subprime auto loans have reached record highs, indicating stress among lower-income consumers, while higher-income borrowers remain stable [26] Future Considerations - The potential for tariffs to be passed on to consumers remains a critical question for 2026, with uncertainty about how consumers will react to increased vehicle prices [27]