REDMI新机发布在即,魏思琪上任中国区市场部总经理
Guo Ji Jin Rong Bao·2025-10-20 11:51

Core Viewpoint - Xiaomi has appointed Wei Siqi as the new General Manager of the China Market Department, following the dismissal of Wang Teng due to serious violations of company policies [1][4]. Group 1: Management Changes - Wei Siqi, previously the Deputy General Manager of the Automotive Market Department, has taken over as the General Manager of the China Market Department [1][3]. - Wei Siqi is noted as the youngest executive in Xiaomi Group to manage dual business lines, having joined the company in 2018 and progressed through various roles [3][5]. Group 2: Product Launches - The management change coincides with the upcoming launch of the new REDMI K90 series, which is set to be unveiled on October 23 [1][3]. - The REDMI K90 series is positioned as a significant upgrade, with Xiaomi emphasizing that product definition will not be limited by price or brand competition [3]. Group 3: Previous Management Issues - Wang Teng was dismissed for leaking confidential company information and conflicts of interest, as confirmed by an internal email from Xiaomi's ethics committee [4]. - Despite his departure, Wang Teng promoted the K90 Pro Max on social media, highlighting the efforts of the product development team [4].